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In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Tr
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Acting like a friend can be a foundational marketing strategy. The post Acting like a friend as a guiding marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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Maybe an unpopular opinion but I can't help but feel agitated and annoyed by the fact that I've seen some of the least talented, ass-licking, undeserving candidates just simply be at the right place and the right time and snag titles.
I'm realising that the industry is rigged and anyone can literally nominate a nincompoop and make them win awar ...
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Hey all, hope you're having a great day!
Some time ago, I tested a new approach to Facebook Lead Ads (for e-commerce); Used a section of the product catalog as carousel with links to the lead form.The caption was something along the lines of "Select to win" where the users submitted their info by entering the form through the product they wante ...
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People don't truly connect, they follow. People don't truly experience the good moments, they just capture them....
What is your opinion? ...
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A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct them to a specifically designed landing page that steers them in exactly the right […]
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I’ve been popping in and out of the Ad World event all week. There’s been a lot of content there so it’s difficult to know what is worth watching. Has anyone got any that they watched that they think were must-see? ...
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Purpose-driven marketing is among the hottest topics right now and it is entering a new phase of urgency. The post Cancel culture and the rapid escalation of purpose-driven marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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You came up with an idea, did your research, maybe even found some funding. You are ready to launch a business — but how do you get people to your website or store? Pay-per-click (PPC) ads are one of the most effective ways to drive growth for your new business. Unlike brand building, content marketing, and […]
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The importance of personal brands can no longer be disputed, especially now. The post Five ways the pandemic elevated the importance of personal brands appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
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Was the dress black and blue, or white and gold? (Oh no, not this again…) Yep, we’re about to dig up the ol’ viral perception conundrum, and you’d be surprised how much our eyes (and how they process info) play a role in landing page design and conversion lift. Landing pages are supposed to be … Continued
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“Kill your darlings”, yes, I said it! It may sound crazy but will be one of the wisest and most valuable business decisions you made - here's why The post Why killing your content marketing makes the most sense appeared first on Search Engine Watch.
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Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. It's called lifecycle marketing, and it's how companies attract and retain customers beyond that impulse purch
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I am from a technical field of computer programming planning to change my career path towards Digital Marketing,

my main question are
1. "Is it a good idea to get specialization certificate from Coursera and/or Udemy ?"
2. "Is there a necessary path of learning i.e should i be learning SEO first or Digital Marketing ?"

as of now ...
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I love dissecting email campaigns from ecom brands, but lately I haven't really found any good ones. Even though I'm subscribed to a ton.
I know about reallygoodemails.com and sites like that, but to me they mostly focus on the design rather than actual campaigns and copy.
So, anyone have any good ones?
I can share what I have if anyone wa ...
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I'd like to further my creative direction and brand strategy skills.
I work for a successful and fast-growing company, but before me, there was no in-house marketing/graphic design person steering the ship.
I'm looking for some exercises and resources to run through in an effort to build a rock-solid foundation to build upon. What do you do ...
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The more you know about your buyer personas, leads, and customers, the easier it is to effectively target them. This entails identifying the channels and platforms in which they spend their time and understanding their needs and challenges.
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1. Always design ads for sound off
85% of videos are watched without sound. If you are not optimizing your video’s with sound-off you are missing out.
2. Be native for the platform
Don’t make it look like an ad. Make it really engaging, UGC works really well. People are not on Facebook/IG looking for ads, they are on the platform to see wh ...
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Yesterday I made a post asking about how we were navigating the effect of iOS update on Facebook ads. A few people shared that the tracked conversions elsewhere and compared that to their ad spend.
My questions is how did you track conversions off Facebook? UTM tracking or there’s some other way? Meanwhile would the UTM tracking be accurate with ...
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This thread written just to get this frustration out, but thought it might be cathartic to hear others' stories too.
I'm battling (and shortly to fire) a particularly difficult client.
Said client runs a photography course. Client has achieved some success through SEO - exclusively self-taught from Neil Patel, who is the only SEO worth listen ...
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